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March 01.2025
4 Minutes Read

Gift for Life Announces New Board Leadership: Empowering Change in Giving

Elegant woman serving on Gift for Life new board of directors

Empowering Change: Gift for Life's New Leadership Team Announced

The Gift for Life organization, well-regarded in the gift, stationery, and home decor industries, has ushered in significant changes to its Board of Directors, signaling a robust commitment to its mission of charitable engagement. Recently appointed members include Emalee Hoffman of CMA Gifts as Chair, Amy Loewenberg of NY NOW at Emerald X as First Vice Chair, and Landon Metts of MarketTime as Second Vice Chair. These leaders not only bring their expertise but also a shared vision to enhance the organization's impact within the community.

Meet the New Leaders: Experienced Minds Driving Change

Emalee Hoffman, the newly elected chair, has over 15 years of experience in the gift and home industry. Her journey began in 2009 as a buyer, where she honed her knowledge and skills before taking on leadership roles. “I’m truly honored to serve as chair of GFL,” Hoffman stated. She has demonstrated her commitment to the industry by actively participating in the Gift & Home Trade Association (GHTA) and has been recognized for her achievements, including the Chad Corzine Young Executive of the Year in 2023.

Amy Loewenberg, incoming First Vice Chair, brings more than 25 years of industry experience. As the Director of Buyer Relations for NY NOW at Emerald X, she has been pivotal in fostering relationships across the sector. Loewenberg's passion is evident in her commitment to strengthening the retail community, emphasizing the importance of collaboration and meaningful partnerships.

Alongside them is Landon Metts, elected as Second Vice Chair. With over 14 years in the gift industry, Metts has previously managed customer service and key account relationships for gift brands. He expressed gratitude for his role, stating, “It’s exciting to enhance connective giving within our industries and strengthen partnerships.”

Historical Context: A Legacy of Giving in the Industry

Gift for Life is recognized as the sole national charitable organization within the gift, stationery, and home décor industries. It has a profound legacy, collecting funds to support various charities over its 31-year history. This new board of directors aims to continue that tradition while looking toward future growth and opportunities to increase their support for meaningful causes.

Why Leadership Matters: The Impact on the Community

The leadership change at Gift for Life is not merely administrative; it reflects a critical shift toward renewed energy and vision in charitable outreach. Under the guidance of Hoffman, Loewenberg, and Metts, the organization plans to expand its influence and fundraising capacity. With a focus on collaboration across sectors, these leaders are poised to implement innovative strategies that enhance the organization’s effectiveness in the community.

Future Trends: What Lies Ahead for Gift for Life

As the industry navigates evolving consumer trends and challenges, the new board is committed to adapting Gift for Life's approach. By leveraging their extensive backgrounds and networks, Hoffman, Loewenberg, and Metts will ensure that Gift for Life not only remains relevant but also becomes a leader in socially responsible business practices.

Critical Perspectives: Diverse Views on Charitable Impact

While the leadership change at Gift for Life is met with enthusiasm, some industry veterans express concern about the challenges of fundraising in a saturated market. The success of these new leaders will rely on their ability to innovate and engage a wider network of stakeholders. Fostering an inclusive community approach is vital not only for financial success but also for galvanizing industry support towards long-term sustainable efforts.

Your Role: How You Can Support the Mission

For homeowners interested in DIY projects and home improvements, participating in or supporting initiatives promoted by Gift for Life can be a rewarding experience. By staying informed about upcoming fundraising events and opportunities, individuals can play a key role in enhancing charitable outreach. Engaging in community workshops or spreading the word about their mission can amplify their impact significantly.

Embracing Charitable Giving in Home Improvement

As initiatives like Gift for Life become central narratives within the industry, integrating charitable giving into home and renovation projects is a growing trend. Homeowners can curate their gifting choices to support brands partnered with Gift for Life, ensuring their purchases contribute to meaningful causes. By choosing items that reflect both aesthetic and ethical values, consumers can actively participate in this movement.

In conclusion, with new leadership steering Gift for Life, the organization is set to deepen its charitable impact in the community. Homeowners looking to make a difference through their purchasing choices have a unique opportunity to support this mission. Join us in celebrating this new chapter in charitable giving!

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