Discover HRI’s Machine-Made Rugs: A Stylish Upgrade for Your Home

Reviving Tradition: HRI's Step into Machine-Made Rugs

For the first time in 60 years, Harounian Rugs International (HRI) has launched a machine-made rug collection, marking a significant shift for the company known for its high-end handmade artistry. Welcoming this change, the newly introduced Carlton Collection is already snagging the attention of homeowners and interior designers alike, celebrated for its blend of craftsmanship and modern technology.

The Carlton Collection: A Unique Blend of Craftsmanship

What sets the Carlton Collection apart is its unique construction, utilizing a cross-weaving technique on a Wilton loom in Pakistan. This method allows for the innovative production of rugs featuring a variety of textures, patterns, and pile heights, ultimately creating designs that evoke the intricate beauty of handmade rugs. Greg Jordt, the Executive Vice President of Sales and Marketing at HRI, explains, "These rugs are made horizontally using 100% finely spun premium Pakistani/Ghazni wools, which affirms their high-end feel despite being machine-made. Every piece finishes with a hand wash and surging, enhancing its luxurious appeal."

Designer Styles for Every Home

The Carlton Collection is available in several styles including Kashans, Oushaks, and stylized Shiraz designs. With an array of colors ranging from softly washed modern palettes to traditional reds and blues, homeowners can find the perfect fit for their renovation or DIY projects. Sizes range from 8×10 to 12×15, catering to diverse space requirements. Once fully in stock this April, the collection promises quality and value that today’s savvy consumers desire.

A Response Worth Noting: Market Reaction

The initial reception of the Carlton Collection during the recent Las Vegas Market was extremely positive. Buyers reportedly praised the rugs' high-end aesthetics combined with affordability. For homeowners aiming to achieve a luxury look without the hefty price tag, HRI's new line presents an appealing option. "Although these rugs exude sophistication, they remain budget-friendly, making them an excellent choice for anyone interested in home improvement," Jordt explains.

Trends Influencing Rug Design

As consumers increasingly prioritize both style and sustainability, machine-made rugs are gaining traction, effectively redefining industry norms. The Carlton Collection's use of premium Ghazni wools aligns with the rising inclination toward eco-friendly materials. This evolution fulfills two desires of today's market: modern design trends and environmental responsibility. With this in mind, HRI is poised not only to meet but to exceed customer expectations.

Home Decor Insights

Investing in the right rug can significantly impact the ambiance of your home. Beyond aesthetics, rugs play practical roles by improving comfort, enhancing acoustics, and delineating spaces in open floor plans. As you consider upgrades, keep the Carlton Collection in mind as it embodies quality and comfort, proving that style doesn’t have to compromise function.

Incorporating Rugs into Your Home Design

When selecting the perfect rug for your space, consider your existing decor, color scheme, and the overall vibe you wish to create. A carefully chosen rug can serve as a focal point, tying various elements together. As trends shift towards more personalized interiors, innovative collections like Carlton prove there’s a rug for every aesthetic—whether you prefer contemporary, traditional, or eclectic. Moreover, they create a sense of warmth and coziness, essential in today’s fast-paced world.

Takeaway: Why HRI's Carlton Collection Matters

In the competitive realm of home décor, the launch of HRI's Carlton Collection is noteworthy. For homeowners, it presents a remarkable opportunity to infuse style and elegance while embracing practicality. As the collection rolls out this April, homeowners planning renovations or DIY projects can look forward to incorporating these visually stunning and economically sensible options into their homes.

Explore more about HRI’s Carlton Collection and plan your next renovation with the knowledge of these transformative offerings that promise both quality and value.